I thought that normally when you join a company you have a duty and a loyalty to that company and you must stick by it, but is this all changing?
‘The Future of PR is underway, and it’s defining who we are and what we choose to represent. Yes, it’s about what we choose to represent (not what we have to or are told to). We’re empowered to make decisions that serve our best interests in the long term, as well as the interests of those companies that need our help. If you don’t have room to grow within your organisation because management chooses not to believe in or conform to the new era of conversations between company executives and those who represent important communities, perhaps your ambition and talents will be appreciated else where’ (Brain Solis: P276)
From reading this paragraph it has made me realise that when I am looking for a job I will have to compare my values with the companies values and their ethics to ensure I am suited to the company and I can conduct the type of PR that I want to be involved with. When I outlined my values in my previous blog it made me realise that job satisfaction is hugely important to be, doing work that I find rewarding to not only myself but also the larger community. As a result, if I find myself in a position that pushes my beliefs I will just have to stand up for my rights!! (girl power and all that)
A recent example of employees standing up for their rights is Nadia Eweida a British Airways employee who is suing BA for religious discrimination after not allowing her to wear a modest Christian cross. BA put her on unpaid suspension for breaching uniform rules yet makes uniform exceptions for Muslim and Sikh minorities. Eweida is now suing BA and has a signed petition of 200 workers. Nadia says in the Daily Mail:
“Only Christians are forbidden to express their faith. I am a loyal and conscientious employee of British Airways, but I stand up for the rights of all citizens.”
This is a great example of an employee standing up for her personal beliefs against the company for the rights of herself and citizens in wider society.
This is also an example of where Honest and responsible regard for the public and truth clash. BA has a series of impressive CSR programmes and has just launched a new ‘Diversity and Inclusion’ strategy stating:
‘This has two simple aims. Firstly, to ensure that everyone understands why and how diversity is important to us and, secondly, to ensure that diversity is integrated into every part of the business.’
If diversity and inclusion were so important to BA, why would they allow the Nadia Edweida case to go public, creating bad PR for their company? And do these CSR programmes make us or their employees trust them as a company? According to this example – no. What do you think?